Press and Hold to Scroll

Sources

Below are ready-to-use sales assets you can drop into your site, decks, emails, or calls to sell “Question Base” flagship pages.

Elevator pitch
We build 20,000-word Question Base authority pages that rank, educate, and convert. Our proprietary software maps every high‑intent question your buyers ask, then our team turns it into a single flagship page with clear answers, conversion copy, and on‑page SEO. What’s unique: every question is followed by a link to a Gemini answer, giving readers instant depth and trust while your brand provides the definitive guidance. Result: shorter sales cycles, more qualified leads, and one page your team can rally around.

Website hero copy
Headline: Turn every question your market asks into your most valuable page
Subhead: We create 20,000‑word Question Base authority hubs: exhaustive Q&A, expert‑reviewed copy, on‑page SEO, and a Gemini answer link for every question. One page that ranks, educates, and converts.
Bullets:
- Comprehensive: 300–600 buyer and SEO questions mapped to a clear, skimmable structure
- Credible: Each question includes a link to a Gemini answer for instant depth and transparency
- Conversion‑ready: CTAs, forms, lead magnets, and sales enablement woven throughout
CTA: Get a free 10‑page Question Map and outline

Why clients choose a Question Base over a traditional content hub
- Exhaustive coverage in one place: no more scattered blogs that never add up
- Third‑party depth on demand: a Gemini answer link after every question builds trust
- Sales enablement built in: objections handled, ROI framed, buyer paths simplified
- SEO and IA by design: structured headings, internal links, and schema recommendations
- Compliance‑friendly workflow: SME interviews, citations, and review-ready drafts

Who this is perfect for
- Complex, high‑stakes decisions: law, healthcare, finance, cybersecurity, enterprise SaaS
- Regulated or trust‑sensitive categories needing E‑E‑A‑T and clear disclosures
- Destination, education, and public sector orgs where accessibility and clarity matter

Deliverables (core package)
- Discovery, SME interviews, and a complete Question Map
- Information architecture and a detailed 10–20 page outline
- 12k–25k words of long‑form copy with on‑page SEO and citations
- Conversion plan: CTAs, forms, lead magnets, and internal linking
- Gemini answer links for each question and publishing QA
- Social/email snippets and two rounds of revisions
Timeline: 4–6 weeks
Investment: Typically $10,000–$18,000 depending on complexity

Fast‑entry option
Paid Blueprint: $1,000–$1,500 for a Question Map, IA, SERP gap analysis, and a 10‑page outline. Credited toward the full build within 30 days.

Three quick mini‑pitches by segment
- Healthcare or clinics: Give prospective patients a single, medically‑reviewed page that answers candidacy, risks, costs, timelines, and FAQs—each question backed by a Gemini link—so they book with confidence.
- Enterprise SaaS or cybersecurity: Win late‑stage deals with a definitive category hub that aligns product, SEs, and marketing—objections handled, ROI framed, and every technical question linked to a Gemini answer.
- Tourism/DMOs or destinations: The ultimate planning hub with attractions, seasons, itineraries, events, accessibility, and booking CTAs—every visitor question answered and deep‑linked to Gemini insights.

Outbound email template (short)
Subject: Your definitive [category] Question Base
Hi [Name]—noticed your push into [initiative/segment]. We build 20,000‑word Question Base authority pages that become the go‑to resource in a category. Our twist: every question includes a link to a Gemini answer for instant depth and trust, while we handle SEO, conversion copy, and SME interviews.
If helpful, I can send a free 10‑page Question Map and outline for “The [Definitive Guide to X]” tailored to your ICP and top queries. Want me to draft it?

Call opener (30 seconds)
We create 20,000‑word Question Base authority pages. Using our software, we map every high‑intent question your audience asks, then build one flagship page that answers them with your expert voice—and we attach a Gemini answer link to each question for instant depth and credibility. Clients use it to rank, reduce sales cycles, and give sales a single link that handles objections and drives action. Would a free 10‑page Question Map for your category be useful?

Light guarantee and success signals
- 30‑day optimization sprint after publish
- Clear acceptance criteria, SME counts, and revision rounds
- KPIs we monitor: time on page, scroll depth, CTA engagement, qualified form fills, and backlinks earned

Next step
Reply “Map” and I’ll deliver a free 10‑page Question Map and outline for your category within 3 business days, including sample Gemini‑linked questions and conversion placements.

Here’s exactly what the Question Map is, what it looks like, and why it’s the linchpin of your sales pitch.

What the Question Map is
- A structured blueprint of every high‑intent question your audience asks, clustered by topic and funnel stage, prioritized by impact, and mapped to page sections, keywords, CTAs, and Gemini answer links.
- It’s the “spec sheet” for a 20,000‑word Question Base page. If the flagship page is the house, the Question Map is the architectural plan.

What it accomplishes
- Proves value fast: Shows prospects you understand their buyers, language, and SERP landscape before they pay.
- Aligns stakeholders: Product/SMEs, marketing, SEO, legal/compliance all see the same plan.
- De‑risks scope and price: Defines word count, interview needs, complexity, and review load so your quote feels fair.
- Accelerates production: The copywriter, designer, SEO, and dev team all work from the same, unambiguous outline.

How we build it (inputs)
- SERP and competitor analysis (top results, People Also Ask, AI Overviews, featured snippets).
- Keyword and question mining (Search Console, keyword tools, site search logs).
- Sales/CS intel (common objections from calls and tickets).
- Forums/social (Reddit, Quora, professional communities) for real phrasing.
- Client materials (decks, PDFs, legal/compliance notes).
- Our proprietary software clusters, deduplicates, and scores questions.

What it looks like (deliverable format)
- One Google Sheet (or Excel) + a short PDF/Doc summary.
- Tabs:
1) Executive Summary (goals, personas, top opportunities, KPIs)
2) Information Architecture (H1/H2/H3 structure for the flagship page)
3) Questions Master List (250–600 questions with fields below)
4) SERP Gap Analysis (what competitors cover vs. miss)
5) CTA and Conversion Map (offers and placements by section)
6) Internal Linking Plan (which pages to link to/from)
7) SME and Compliance Plan (interviews, citations, review steps)

Fields in the Questions Master List
- Question: The exact phrasing buyers use
- Intent/Funnel: Awareness, Consideration, Decision; Informational/Transactional
- Persona: Who asks (e.g., CISO, patient, investor)
- Priority: A/B/C based on impact and difficulty
- Target keyword + variants: Primary and secondary terms
- Search signals: Volume, SERP features, competitors ranking
- Content treatment: Short FAQ, deep section, table, calculator, case note
- Evidence/citations needed: Studies, policies, regulations
- CTA hook: What to offer right after the answer
- Internal link targets: Relevant product/service/support pages
- Gemini link plan: Prompt theme + link label to the Gemini answer
- Owner/status: SME, writer, draft/pending/final

Information Architecture summary (what the page will look like)
- H1: The Definitive Guide to [Category]
- Intro: Who this is for, outcomes, how to use the page
- H2 clusters (example for a cybersecurity SOC 2 vendor):
- H2: What SOC 2 Is and Why It Matters
- H3: Who needs SOC 2 vs. ISO 27001?
- H3: SOC 2 Types I vs. II—what’s the difference?
- H2: Requirements, Controls, and Timeline
- H3: Which Trust Services Criteria apply?
- H3: How long does SOC 2 Type II typically take?
- H2: Cost, Risks, and ROI
- H3: Typical audit costs by company size
- H3: Common failure points and how to avoid them
- H2: Implementation Playbook
- H3: Policies, tooling, evidence collection checklist
- H2: Choosing a Vendor and Next Steps
- H3: RFP questions, red flags, readiness assessment CTA
- Each H3 contains the mapped questions, short authoritative answers, and “View Gemini answer” links for deeper reading.

Mini example snippet (how one row appears in the map)
- Question: Is SOC 2 required by law, or just customer‑driven?
- Intent/Funnel: Consideration – Informational
- Priority: A
- Target keyword: “Is SOC 2 required”
- Search signals: High PAA presence, 3 competitor blogs rank, no definitive hub
- Content treatment: Brief answer + table: “Regulatory vs. contractual”
- Evidence: AICPA guidance; links to major enterprise vendor requirements
- CTA hook: “Start a readiness assessment” + checklist download
- Internal links: /readiness-checklist, /pricing
- Gemini link plan: Label “See Gemini answer: Do I legally need SOC 2?”; prompt references jurisdiction nuances and customer contracts
- Owner/status: Security lead + content strategist; pending SME review

How the Gemini link is planned in the map
- For each question, we include:
- Link label: e.g., “See Gemini answer: [restated question]”
- Prompt notes: Guardrails and context to generate a stable, credible answer
- Disclaimer cue: “AI‑assisted; not legal advice” where required
- During production, these become consistent, accessible links directly after each answer.

Conversion Map (example placements)
- Top: “Book a readiness consult” + social proof
- Mid‑page (after Requirements): “Download the evidence checklist”
- Cost section: “Get a tailored quote” form
- Bottom: “Compare SOC 2 vendors” guide + demo request

What the summary PDF contains (5–10 pages)
- Goals and stakes
- Personas and jobs‑to‑be‑done
- Page outline (H1–H3)
- 20–30 highest‑value questions with sample answers/CTAs
- Competitor gap highlights
- Production plan, timeline, and next steps

Where it fits in your sales material
- Lead magnet: Offer a free 10‑page Question Map overview to start conversations.
- Proof of expertise: Demonstrates research rigor and a unique Gemini‑linked approach.
- Scoping tool: Lets you price accurately (SME time, compliance, graphics, localization).
- Alignment artifact: Reduces revisions by getting buy‑in on structure before writing.
- Close accelerator: Attach it to proposals so buyers see the finished page before it exists.

What it is not
- It’s not the full 20,000‑word draft. It’s the step that guarantees the draft is complete, compliant, and conversion‑ready.

How you present it on calls
- Walk through the IA tab (2 minutes), show 6–8 “A‑priority” questions with their CTAs and Gemini link labels (3 minutes), then the SERP Gap tab (2 minutes) highlighting what competitors miss. Close by confirming KPIs and kickoff timing.

Optional paid version (Blueprint)
- Adds deeper SERP data, full question inventory, SME interview plan, and a page‑build checklist. Credited toward the full project within 30 days.

Bottom line
- The Question Map is the visible, tangible proof that your flagship page will cover every buyer question and convert. It reassures decision‑makers, clarifies scope, and makes your “Gemini‑linked answers” system feel inevitable—and worth the price.

Here’s exactly what the Question Map is, what it looks like, and why it’s the linchpin of your sales pitch. What the Question Map is - A structured blueprint of every high‑intent question your audience asks, clustered by topic and funnel stage, prioritized by impact, and mapped to page sections, keywords, CTAs, and Gemini answer links. - It’s the “spec sheet” for a 20,000‑word Question Base page. If the flagship page is the house, the Question Map is the architectural plan. What it accomplishes - Proves value fast: Shows prospects you understand their buyers, language, and SERP landscape before they pay. - Aligns stakeholders: Product/SMEs, marketing, SEO, legal/compliance all see the same plan. - De‑risks scope and price: Defines word count, interview needs, complexity, and review load so your quote feels fair. - Accelerates production: The copywriter, designer, SEO, and dev team all work from the same, unambiguous outline. How we build it (inputs) - SERP and competitor analysis (top results, People Also Ask, AI Overviews, featured snippets). - Keyword and question mining (Search Console, keyword tools, site search logs). - Sales/CS intel (common objections from calls and tickets). - Forums/social (Reddit, Quora, professional communities) for real phrasing. - Client materials (decks, PDFs, legal/compliance notes). - Our proprietary software clusters, deduplicates, and scores questions. What it looks like (deliverable format) - One Google Sheet (or Excel) + a short PDF/Doc summary. - Tabs: 1) Executive Summary (goals, personas, top opportunities, KPIs) 2) Information Architecture (H1/H2/H3 structure for the flagship page) 3) Questions Master List (250–600 questions with fields below) 4) SERP Gap Analysis (what competitors cover vs. miss) 5) CTA and Conversion Map (offers and placements by section) 6) Internal Linking Plan (which pages to link to/from) 7) SME and Compliance Plan (interviews, citations, review steps) Fields in the Questions Master List - Question: The exact phrasing buyers use - Intent/Funnel: Awareness, Consideration, Decision; Informational/Transactional - Persona: Who asks (e.g., CISO, patient, investor) - Priority: A/B/C based on impact and difficulty - Target keyword + variants: Primary and secondary terms - Search signals: Volume, SERP features, competitors ranking - Content treatment: Short FAQ, deep section, table, calculator, case note - Evidence/citations needed: Studies, policies, regulations - CTA hook: What to offer right after the answer - Internal link targets: Relevant product/service/support pages - Gemini link plan: Prompt theme + link label to the Gemini answer - Owner/status: SME, writer, draft/pending/final Information Architecture summary (what the page will look like) - H1: The Definitive Guide to [Category] - Intro: Who this is for, outcomes, how to use the page - H2 clusters (example for a cybersecurity SOC 2 vendor): - H2: What SOC 2 Is and Why It Matters - H3: Who needs SOC 2 vs. ISO 27001? - H3: SOC 2 Types I vs. II—what’s the difference? - H2: Requirements, Controls, and Timeline - H3: Which Trust Services Criteria apply? - H3: How long does SOC 2 Type II typically take? - H2: Cost, Risks, and ROI - H3: Typical audit costs by company size - H3: Common failure points and how to avoid them - H2: Implementation Playbook - H3: Policies, tooling, evidence collection checklist - H2: Choosing a Vendor and Next Steps - H3: RFP questions, red flags, readiness assessment CTA - Each H3 contains the mapped questions, short authoritative answers, and “View Gemini answer” links for deeper reading. Mini example snippet (how one row appears in the map) - Question: Is SOC 2 required by law, or just customer‑driven? - Intent/Funnel: Consideration – Informational - Priority: A - Target keyword: “Is SOC 2 required” - Search signals: High PAA presence, 3 competitor blogs rank, no definitive hub - Content treatment: Brief answer + table: “Regulatory vs. contractual” - Evidence: AICPA guidance; links to major enterprise vendor requirements - CTA hook: “Start a readiness assessment” + checklist download - Internal links: /readiness-checklist, /pricing - Gemini link plan: Label “See Gemini answer: Do I legally need SOC 2?”; prompt references jurisdiction nuances and customer contracts - Owner/status: Security lead + content strategist; pending SME review How the Gemini link is planned in the map - For each question, we include: - Link label: e.g., “See Gemini answer: [restated question]” - Prompt notes: Guardrails and context to generate a stable, credible answer - Disclaimer cue: “AI‑assisted; not legal advice” where required - During production, these become consistent, accessible links directly after each answer. Conversion Map (example placements) - Top: “Book a readiness consult” + social proof - Mid‑page (after Requirements): “Download the evidence checklist” - Cost section: “Get a tailored quote” form - Bottom: “Compare SOC 2 vendors” guide + demo request What the summary PDF contains (5–10 pages) - Goals and stakes - Personas and jobs‑to‑be‑done - Page outline (H1–H3) - 20–30 highest‑value questions with sample answers/CTAs - Competitor gap highlights - Production plan, timeline, and next steps Where it fits in your sales material - Lead magnet: Offer a free 10‑page Question Map overview to start conversations. - Proof of expertise: Demonstrates research rigor and a unique Gemini‑linked approach. - Scoping tool: Lets you price accurately (SME time, compliance, graphics, localization). - Alignment artifact: Reduces revisions by getting buy‑in on structure before writing. - Close accelerator: Attach it to proposals so buyers see the finished page before it exists. What it is not - It’s not the full 20,000‑word draft. It’s the step that guarantees the draft is complete, compliant, and conversion‑ready. How you present it on calls - Walk through the IA tab (2 minutes), show 6–8 “A‑priority” questions with their CTAs and Gemini link labels (3 minutes), then the SERP Gap tab (2 minutes) highlighting what competitors miss. Close by confirming KPIs and kickoff timing. Optional paid version (Blueprint) - Adds deeper SERP data, full question inventory, SME interview plan, and a page‑build checklist. Credited toward the full project within 30 days. Bottom line - The Question Map is the visible, tangible proof that your flagship page will cover every buyer question and convert. It reassures decision‑makers, clarifies scope, and makes your “Gemini‑linked answers” system feel inevitable—and worth the price.